For many American customers, service is everything. If a person receives poor service from a store, he probably will avoid shopping there in the future. On the other hand, customers often remain loyal to a business that has excellent service even if their prices are high. Customer service in America grows out of the belief that "the customer is always right." That may not always be true. But, as someone has said, the customer is always the customer.
对许多美国的顾客而言，服务就是一切，如果有人在某一家店里受到很糟的服务，他以后可能就会尽量不再去那家店购物。另外一方面，一家店若提供上乘的服务，就算价钱高一点，顾客们通常会保持对该店的忠诚度。美式的顾客服务源于一个信念：顾客永远是对的。这或许不见得全对，不过顾客永远都是顾客！